@traction The Email Marketing Course

@TRACTION: The Email Marketing Course
Event on 2012-02-27 09:00:00
If you use email as a component of your marketing or CRM, in a small business, large corporation, or service agency, this course is a must!
Direct marketing to an opt-in email list still gives you the best ROI of any digital activity. But email is fraught with complications that most users are simply unaware of.
What you send is rarely what arrives, if it arrives at all.

This course helps you to put together email strategies that work, and shows you how to maximise delivery, open rates, click-throughs and conversion.

You’ll learn how the CPA and POPI impact spam, and how following best practices in international email marketing can improve your success. You’ll learn about the tools and techniques that can cost-effectively manage your lists, save you time and improve your results.

Some of what will be covered:
• The best ROI of any digital activity
• Email strategies that work
• Maximise delivery
• Increase open rates
• Improve click-throughs
• Increase conversion
• CPA, POPI and spam
• Best practices in email marketing
• Manage your lists
• Tools and techniques

The course is led by Godfrey Parkin, a digital strategist, e-marketer, author, USB-ED faculty member and international internet business veteran, who has advised some of the world's largest corporations. Godfrey’s primary expertise is in creating and implementing business strategies that build profitable relationships with the online consumer.

Participant Feedback:
‘To understand the inherent value of doing email right. The mindspark that flows from this excited the people around me to discuss and innovate.’ C. Green

‘One of the most informative & interesting courses I have attended.
Brilliantly presented by an extremely knowledgeable & current presenter. The course is perfectly suited to my current work environment.’ I. Coulson

‘Colleagues in my sector are more or less at a similar point with reforming their communication strategies. The course really brings to light the errors we were committing. It also highlights the value of outsourcing vs in house & not drawing the most from campaigns. In the NGO sector we tend to try and spread ourselves too thinly by trying to save money doing stuff ourselves. In the end the numerous activities we undertake are not as effective as we would like it to be than if we applied it properly to begin with.’ J. Sands

‘Well structured – Concise – Objectives met – thoroughly presented – phenomenal industry knowledge – handy tips.’ J. Rees

‘Demystifies a process normally perceived to be simple and places many red flags and checks in place to conduct the process in a professional and result-driven way.’ J. van Rooyen

‘Eye opener and extremely informative. Thank you for giving ideas of what we can do, in the companies we are with at present.’ M. Compton

’Highlights the most important – yet frequently overlooked – aspects of email marketing. Provides easy-to-adopt tactics and applicable advice for successful campaigning.’ V.Kotze

Britefire (Pty) Ltd. (www.britefire.co.za)
A digital strategy and marketing firm. With innovation and international experience, we help companies excel worldwide in e-business, online marketing and digital project management. We offer consulting, development, implementation and training.

South African companies who have benefitted from our experience include:
Clicks, Orion Group, UNISA, SA Tourism, MWEB, FinWeek, McCann Worldgroup, Eskom, Jupiter Drawing Room, Makro, Media 24, Exclusive Books, City Sightseeing Cape Town, Ocean View House, Trudon, Mooiplaas Guesthouse, GCIS, Markham, University of Stellenbosch Business School, Struik and Standard Bank.

Globally, we have worked with a long list of organisations, including:
The BBC, AC Nielsen, Marriott Hotels International, American Express, Intel, Ford, Credit Suisse, Lockheed-Martin, Library of Congress, US Department of Defense, Nomura, Sasktel, Georgia Institute of Technology (Georgia Tech), Cisco Systems, Kepner-Tregoe and American Honda.

at City Lodge Fourways
Cnr Monte Casino Boulevard and Witkoppen Road
Johannesburg, South Africa

HANA HANA: The Social Media Marketing Course
Event on 2012-02-28 09:00:00
This intensive course examines the best strategic approaches to exploiting social media, and how and how to integrate these with traditional communication approaches.
If you have a marketing, creative, planning, media, PR, CRM or customer engagement responsibility, this is a must!
Today the medium you have to master is the mobile networked consumer, but the size of your fan base is not a meaningful metric of success, and social media doesn’t work the way it is hyped.

This course brings clarity to socially networked communication and provides the strategic business framework for effectively integrating online word of mouth and reputation management into your digital initiatives.

You will gain insight into how best to leverage the major social tools such as Facebook, Twitter, YouTube and Foursquare. You’ll learn powerful strategies, tactics and methodologies (such as Britefire’s Social Media Lens). You’ll explore alternative approaches to structuring your organisation to best manage social engagement, and you’ll discover the best tools and techniques for measuring, reporting, and staying ahead of the curve.

This course:
• Clarifies why socially networked communication is so powerful
• Explains global best practices in social media
• Provides a strategic business framework
• Offers expert insight into applying Facebook, Twitter, YouTube, Foursquare and others
• Analyses case studies from large and small businesses, local and global
• Outlines strategies, tactics and methodologies for marketing , reputation management
• Explores organisation structures appropriate to your social maturity level
• Clarifies how you should manage social engagement
• Recommends tools and techniques for measuring and reporting

The course is led by Godfrey Parkin, a digital strategist, e-marketer, author, USB-ED faculty member and international internet business veteran, who has advised some of the world's largest corporations. Godfrey’s primary expertise is in creating and implementing business strategies that build profitable relationships with the online consumer.

Participant Feedback:
‘It has helped me gain a far broader, far more complete and far more accurate picture of the evolving social media landscape – and exposed me to strategic ways of appreciating this landscape so that this knowledge can be kept up to date with new avenues of information. Highly informative & very enjoyable. ‘ Nicholas Shepherd, Machete

‘It is fantastic, absolutely great insight, broad understanding, teaches strategy and approach in an area misunderstood by marketers, media and business people, but also illuminating the huge potential.’ Kay Robertson, SA Tourism

‘Very informative. Very helpful. Very inspiring. Very business orientated as well as success driven.’ Franco Human, AFDA

‘Great insights on creating relationships between consumers and their brands. Every professional needs to know the current trends in social media. It is a very effective medium to use to reach consumers.’ Mzo Ntuli

'Hugely insightful, forward thinking, uncomplicates the subject matter, not intimidating and generous with advice and information'; G. Crocker

'The wealth of information shared during this session was fascinating. There is so much to learn about the industry that it becomes overwhelming. It is refreshing to have found a knowledgeable, authentic source of information who has provided a simple, easy to understand glimpse of new buzz marketing'; C. Laroque

'Informative, refreshing, challenging and accessible!!!'; N. Dupper

Britefire (Pty) Ltd. (www.britefire.co.za)
A digital strategy and marketing firm. With innovation and international experience, we help companies excel worldwide in e-business, online marketing and digital project management. We offer consulting, development, implementation and training.

South African companies who have benefitted from our experience include:
Clicks, Orion Group, UNISA, SA Tourism, MWEB, FinWeek, McCann Worldgroup, Eskom, Jupiter Drawing Room, Makro, Media 24, Exclusive Books, City Sightseeing Cape Town, Ocean View House, Trudon, Mooiplaas Guesthouse, GCIS, Markham, University of Stellenbosch Business School, Struik and Standard Bank.

Globally, we have worked with a long list of organisations, including:
The BBC, AC Nielsen, Marriott Hotels International, American Express, Intel, Ford, Credit Suisse, Lockheed-Martin, Library of Congress, US Department of Defense, Nomura, Sasktel, Georgia Institute of Technology (Georgia Tech), Cisco Systems, Kepner-Tregoe and American Honda.

at City Lodge Fourways
Cnr Monte Casino Boulevard and Witkoppen Road
Johannesburg, South Africa

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